Bruce Sims Golf School - Golf Instructor | Plano, TX Facebook Twitter
Golf lesson

Bruce Sims has been teaching the game of golf to students of all ages and levels for over 25 years. He is a Class A Master Certified Teaching Professional. Known in the golfing community for his innovative teaching techniques which break down the complex aspects of the golf swing into easy to learn steps. With his simple techniques, Bruce's students quickly grasp the skills of the game. Bruce recognizes the uniqueness of each student's personal style. His golf lessons focus on evaluating your swing using the latest video techniques, assessing where improvements can be made and ultimately bringing you to a new level of skill with your game. His coaching philosophy is based on knowing you cannot standardize the golf swing as it's important to develop the swing based on your capabilities and after determining the most efficient way for you to swing the club.

Jeff Kennedy has been a golfer since the age of five when he began playing at the Texaco Country Club in Pasadena, Texas. Jeff became interested in playing competitive golf at the age of thirteen, playing in junior golf tournaments in the Houston area. In high school, he played on the golf team at Sam Rayburn High School. He continued competing at the college level as a member of the Texas A&I University golf team. After retiring from the U.S. Army at the rank of Lieutenant Colonel in 2001, Jeff began teaching golf at the Austin Junior Academy. Jeff has spent a lifetime playing golf and now enjoys teaching others the fundamentals of the game. Jeff is able to provide comprehensive, professional golf instruction that is easily understandable to golfers of all abilities and skill levels.

Ask about our series of lessons, each 1 building on the last. If you buy 10 1 hour sessions for $850, you'll get 2 lessons FREE ($160 value) plus a 9 hole playing lesson ($250 value).

Bruce Sims

Owner and Operator

Jeff Kennedy

Lead Instructor USGTF Certified

  • USGTF Certified Golf Teaching Professional since 1997

  • World Professional Golf Teacher's Association since 2004

  • PGA of America since 2001

  • National Golf Coach's Association since 2001

  • USGA member since 1995

  • Dallas Community College Golf Coach since 2008

  • Recipient of the Harvey Penick Award for Excellence in Teaching

  • World Golf Teachers Federation - Top 100 golf instructor 2016 - 2017

  • Recognized by Golf Digest as a U.S. golf instructor

  • Won numerous U.S. amateur tournaments

  • Won two-man best ball tournament at the World Golf Teachers Federation National Championship in 2004, 2007, 2008

  • Finished in the top ten in the World Golf Teachers Cup 2009

  • Finished in the top six in the United States Golf Teachers Cup 2011 and Division Winner 2012

  • Honorable Mention Top 50 Instructor  - US Kids Golf

  • Professional Golf Teachers and Coaches Association

  • Teacher of the Year 2015

  • PGTCA Teacher of the Year 2016-2017

Bruce Sims' achievements

Bruce Sims' professional Associations


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Bio photo JK bruceIMG_0152